How to Read Shakespeare Dialogue Aloud

On first sight, Shakespeare dialogue may seem daunting. Indeed, the idea of performing a Shakespeare speech fills many young actors with fear. However, you should remember that Shakespeare was an actor himself and wrote for fellow performers. Forget criticism and textual analysis because everything an actor needs is right there in the dialogue – you just need to know what you’re looking for. Shakespeare Dialogue Every line of Shakespeare dialogue is packed with clues. Everything from the imagery, structure, and use of punctuation is an instruction for the actor - so stop looking at just the words in isolation! Clues in the Imagery Elizabethan theater didn’t rely on scenery and lighting to create a scene, so Shakespeare had to carefully choose language that created the right landscapes and moods for his plays. For example, read aloud this passage from A Midsummer Night’s Dream where Puck describes a place in the forest: I know a bank whereon the wild thyme blows,Where oxlips and nodding violet grows. This speech is loaded with words to suggest the dream-like quality of the text. This is a clue from Shakespeare on how to read the speech. Clues in the Punctuation Shakespeares use of punctuation was very different – he used it to signal how each line should be delivered. Punctuation forces the reader to pause and slows down the pace of the text. Lines without punctuation naturally seem to gather momentum and emotional energy. Full stop (.) Full stops naturally bring the sense and energy of the line to a close.Infrequent commas (,)A comma forces a slight pause in delivery to reflect a tiny development or shift in the character’s thought process.For example, read aloud Malvolio’s line from Twelfth Night: â€Å"Some are born great, some achieve greatness, and some have greatness thrust upon them.† Did you notice how the commas forced you to pause and split this sentence into three parts?Repetition of commas (,)Commas can also cause a line to gather in emotional intensity. If you see lots of commas together, evenly spaced and splitting the lines into small snappy chunks, then this is Shakespeare’s way of asking you to emotionally invest in the dialogue and build up its rhythmic intensity, as in this example from King Lear: ... No, no, no life!Why should a dog, a horse, a rat have life,And thou no breath at all? Thou’it come no more;Never, never, never, never, never.Colon (:) A colon signals that the next line should sound as if it is responding to the previous line, as in Hamlet’s â€Å"To be, or not to be: that is the question.† Do Not Add Punctuation If you’re reading aloud a speech written in verse, you may feel the need to pause at the end of each line. Do not do this unless the punctuation specifically requires you to do so. Try to carry the sense of what you’re saying into the next line and you’ll soon discover the correct rhythm of the speech. You should think of a Shakespeare play as a blueprint for performance. All the clues are there in the text if you know what you’re looking for – and with a little practice, you’ll soon discover that there’s nothing hard about reading Shakespeare’s dialogue aloud.

Nutrition and Health as a Dietian - 582 Words

I became fascinated by the connections between nutrition and health at the age of sixteen. My family has a history of high blood pressure, diabetes and sickle cell. I was diagnosed with sickle cell anaemia at a young age and spent periods of my childhood in and out of hospital. During my most serious sickle cell crisis, I met a dietitian who explained to me the connection between my diet and my disease. She changed my perspective on eating for the better, which sparked my ambition to aim for a career in Dietetics and Nutrition within the NHS, so that I can replicate this experience for others. My A-level subject choices have provided the academic foundations that will allow me to access this career. In Biology, I enjoyed developing my knowledge about the significant role nutrition plays in keeping our bodies healthy. The link between Psychology and my chosen degree is clear; as diet has a psychological impact on individuals and vice versa, as seen mostly in eating disorders. Sociology has enlightened me with the knowledge that the demographic of an individual, such as their social class, has an impact on their health regime. Studying Chemistry at AS-level has enabled me to gain proficient laboratory skills, which I am eager to develop. These subjects have given me the opportunity to develop my written communication and evaluation skills, which I am excited to put to use during undergraduate studies. Taking a proactive role in broadening my knowledge, I prepared anShow MoreRelatedWhat I Learned About Food Marketing856 Words   |  4 Pagesthe very bottom of the list. That was a wake-up call for me. I realized, the choices we make each time we put food in our mouths impact our daily quality of life and have a profound effect on our long-term health. I wanted to be part of the solution, and thus my journey in dietetics and nutrition began. As a teen, I worked in a scratch kitchen, where I had the unique opportunity to learn the essentials of cooking without using processed ingredients. I learned about food marketing during my work withRead MoreExternal and Personal Factors Affecting Development - Lo2 - 3.3 Level 3 Diploma3370 Words   |  14 Pagesattention span, poor coordination and failure to thrive. Each child with Foetal Alcohol Syndrome is different and I would need to be patient and sensitive in my approach to care, I would need to attend relevant training and also work closely with health care professionals, Social workers and teachers. I would also need to be very aware of the difference between chronological age and mental age when choosing activities and organizing routines and boundaries. Premature Birth Personal Factors

Marketing Theory Of Products And Brands

Question: Discuss about the Marketing Theory Of Products And Brands. Answer: Introduction The purpose of this task is to provide a brief overview about the marketing techniques which the organization Volvo shall use in order to promote their product in the target market. Volvo is a well renowned company which is based in trading automobile vehicles in the market. Trucks, buses, marine, construction equipment, industrial engines etc.; all types of machines are supplied by the company worldwide. It was founded in year 1927 by Assar Gabrielsson and Gustav Larson. Volvo has high revenue of 301.914 billion kr which shows that the company is running their business in large scale. Further the company wants to introduce their product Volvo XC 90, 2017 model in the market (Volvo 2018). So, the below mentioned task discusses about the marketing strategy and the target market which the company shall select to adequately position their product in the target market. Market Segmentation and target market product Segmentation Segmentation refers to the process of creating segments in the market on the basis of many factors which create differentiation in choice of people for a particular product. It is an activity which is referred as general brainstorming activity. Under this activity on the basis of geographic, demographic, psychographic and behavior factor, the customers are segregated and then targeted in the market. Further the basic motto of the company to segment their customers so as to create stronger brand name, greater market share and cross selling solutions in the business process of the company (Volvo 2018). Segmentation of the Volvo XC 90, 2017 model is discussed below: Demographics: Under this aspect the company identified the customers on the basis of age, gender, ethnicity, culture, education etc. factors. By looking at the sagacity lifestyle model, the company targeted the pre-family and family. This helped the company to provide services to the company who actually wised for it. Psychographic: Under this segmentation the company evaluated the lifestyle of the customers. This helped them to place their product correctly in the market by identifying the actual customers of the company. The company preferred to sell the products to the people who have high standards of living and likes buying luxury cars (Volvo Car Group 2018). Behavioral: Under behavioral segmentation, the company analyzed the mindset of customers while purchasing the products of their company. On the basis of attitude, Volvo targeted the customers who prefer purchasing cars to fulfill their esteem need and create position in the society. So, basically depending upon the attitude of people the company segmented them of the basis of their needs to purchase the car (von Bismarck, and Zheng 2016). Geographic: Lastly, geographic segmentation divides the market on the basis of geographical division and environmental specification. Most products of the company are sold in UK, Western Europe and Germany. So, the company shall initially launch their product in one of these markets so that the product does not face failure in its starting days. Target Market The target market selection is the following step of the segmentation process. The company shall target the customers who are fit for the company to create the brand value; as ultimately the reviews of customers only will create the goodwill of the product in the market. Further Volvo shall target the market which is most profitable for them and provide long-term value addition in the product. Thus, in this way target market selection will help he company to increase the sales and make repetitive sales in the target market (Liu, et. al., 2017). Value Proposition Value proposition refers to the process of innovating the product in such a way that its value is increased in the eyes of prospective customers present in the market. Further in context to launching the new model of Volvo XC 90, the company added that value in the product by reducing the barriers which people used to face in the old models (Evans 2013). Further the value addition details in the product are discussed below: The XC 90 model SUV truly fits the reputation of the company and is mainly designed for the households who value safety in the vehicles. The company clearly target the customers who believe that safe riding is their utmost priority. Thus the product of the company is designed in such a way that it increases the safety level of the customers. The NHTSA report stated that the ratio of rollovers in SUV is comparatively two to three times higher as compared to other passenger vehicles. This results in injuring around 27.6 per cent of people than expected (Biswas, Mukherjee, and Roy 2014). Thus in accordance to which the company implemented a Roll Stability Control System for the new models produced for SUV XC 90 cars. This process helped the reducing the roll over by designing the product in such a way and using electronic gyroscopes along with computerized breaking/suspension control. Also the vehicle was further tested by professional working in the automobile industry who said that they tried hard to roll over this vehicle but it didnt happen (Saridakis, and Baltas 2015). Further in order to improve the quality services provided by the company, the engineers looked at the fatalities which can occur with the car. After testing the car on road, the engineers designed their vehicle to match with crumple zone. And they also added details in the product while considering low profile of the passengers as well. Further comfortability of the customers is also preferred on highest priority by the company. So, the SUV is designed with extra seating capacity to carry more people in the vehicle. Also Volvo realized that while travelling some passengers feel uncomfortable while sitting in the car. So, with respect to that the company introduced third side row airbags, crumple zone and seat specially designed by children. Further ultra-luxury standards are being followed by the company which gives pleasant experience to the customers while riding and adequate safety measure as well. Thus, in this way this value addition in the product will help the company to target the customer and to the customers to gain better experiences as well (Oswald, and Oswald 2015). Product Strategy The product of the company has created an identified position in the market. This position is created by adding value in the product according to the preference of customers present in the market. So, the product strategy of the company Volvo explains the management introducing new and efficient techniques in the product so that product differentiation is created in the market and it is highly demanded by the customers as well (Lindgren, and kesson 2017). Further the product strategy of the company states that they aim on creating diversification in the product. Thus they have manufactured all type of product starting from trucks to passenger cars as well. And the company is now majorly famous for producing product which are safe and have classic style as well. The most popular segment of the company is its Sedan class in SUV segment. The aim of the company is to manufacture big boxes on wheel with special features as well (Urde 2016). Promotion Strategy The company has promoted itself along with human-centric brand strategy stating Designed around you which tells about future plan and direction which the company is aiming to develop it brand. The most important part of the process of promotion in Volvo Company is the establishment of classic design along with world class safety. As it is know that the company is famous for providing safety to the customers, so the management uses this feature as there branding and promotion strategy (Olleros 2017). Apart from that the company has also introduced mobile application in three categories that are product app, owner apps and campaign apps. These there app are differently used by people according to their requirement. Also Volvo uses the social media tools and techniques to promote their product online as well. Both online and offline measure are adequately used by the company, online through social media apps and offline by the way of magazines, newspapers etc. The company promotional st rategy is used as Volvo way to market feature. This strategy has its focus on areas like digital leadership, dealership, services and marketing tools (Hjalmarsson, Juell-Skielse, and Johannesson 2017). Place Strategy Volvo is a leader in the automobile industry, and has many segments and product lines in which they operate their business activities. In shall also be noted that the products of the company are placed in almost every part of the country. The company has high international market share as well which is up to 20% of the total market value. Further the company has its office in all big cities and is managed by branch manager. The activities of the company are initiated on large scale so with respect to that all the activities are segregated accordingly. Every branch has their own manager and management team to initiate sales and manage business activities as well (Urde, and Koch 2014). Pricing Strategy The pricing strategy of the new and efficient product served by Volvo is price sensitive along with product efficient. The company is engaged in providing premium products to the customers in the market. Volvo uses optimal pricing strategy to promote their product in the market, they differentiates the market by segmenting the customers according to their taste, preference and lifestyle. Thus, the company produces many brands and categories of products according to the demand present in the target market. Further the company is famous for providing premium quality high ended SUV cars between the price range of $25,450 and $40,800 (Volvo 2018). Effectiveness of Marketing Mix in positioning strategy of Company The process of marketing mix is used in an organization so as to gain information about the product and the marketing strategies which the organization shall use in order to promote the product in the target market. Talking about the effectiveness of the marketing mix techniques used by the company Volvo, it shall be noted that this process helped the company to promote their product in the adequate market. As XC 90 is premium product, thus the marketing techniques helped the company position the product on the high quality premium product market only. Further the marketing mix also helped Volvo to create competitiveness in the target market and attract more and more customers (Fang, and Chimenson 2017). Conclusion Thus in the limelight of above mentioned events the facts that shall be noted are that the new model of Volvo XC 90 SUV is highly efficient and competent and is expected to gain the market share as well. In the above mentioned task, segmentation process helped the company to analyse the target market which shall be targeted by the company to initiate sale of the product in the market. The marketing mix evaluates the marketing strategy which shall be initiated by the company to their basis of the product, price, place, promotion. The report adequately fulfils the requirements of the task. References Biswas, A., Mukherjee, A. and Roy, M., 2014. Leveraging Factors for Consumers Car Purchase Decisions-A Study in an Emerging Economy.Journal of Management,2(2), pp.99-111. Evans, M., 2013. Why Value Propositions Are Important (And How To Create Them). Viewed on January 8, 2018 from https://www.forbes.com/sites/markevans/2013/10/31/why-value-propositions-are-important-and-how-to-create-them/#6adde04616c0 Fang, T. and Chimenson, D., 2017. The internationalization of Chinese firms and negative media coverage: The case of Geely's acquisition of Volvo Cars.Thunderbird International Business Review. Hjalmarsson, A., Juell-Skielse, G. and Johannesson, P., 2017. Design Business Model. InOpen Digital Innovation(pp. 117-122). Springer International Publishing. Lindgren, M. and kesson, T., 2017. Long-term customer relationship: A study on how to achieve long-term customer relationship in the car retail sector. Liu, Y., Li, K.J., Chen, H. and Balachander, S., 2017. The Effects of Products Aesthetic Design on Demand and Marketing-Mix Effectiveness: The Role of Segment Prototypicality and Brand Consistency.Journal of Marketing,81(1), pp.83-102. Olleros, F.X., 2017. Business models in emerging industries: some lessons from the'Better Place'electric-car debacle.International Journal of Technology Management,75(1-4), pp.193-207. Oswald, L.R. and Oswald, L., 2015.Creating value: the theory and practice of marketing semiotics research. Oxford University Press, USA. Saridakis, C. and Baltas, G., 2015. Modeling Country-of-Origin Effects in the Car Market: Implications for Pricing. InIdeas in Marketing: Finding the New and Polishing the Old(pp. 534-537). Springer, Cham. Shields, J., 2017. TP: International Business Marketing and Cultural Analysis of Sweden (TRIP). Urde, M. and Koch, C., 2014. Market and brand-oriented schools of positioning.Journal of Product Brand Management,23(7), pp.478-490. Urde, M., 2016. The brand core and its management over time.Journal of product brand management,25(1), pp.26-42. Volvo Car Group, 2018. Volvo Cars 2016 sales hit new record. Viewed on January 8, 2018 from https://www.media.volvocars.com/global/en-gb/media/pressreleases/202294/volvo-cars-2016-sales-hit-new-record Volvo, 2018. Our Company at a Glance. Viewed on January 8, 2018 from https://group.volvocars.com/company Volvo, 2018. Volvo Group. Viewed on January 8, 2018 from https://implementconsultinggroup.com/our-expertise/our-clients/volvo-group/ von Bismarck, G. and Zheng, Y., 2016. Geely: A Case Study on the Trend Following Volvo-Owner. InMultinational Management(pp. 33-54). Springer International Publishing.

Job Fit free essay sample

Organizations face this critical problem which is mainly †Weak Job Fitl whereby personal skills are not well considered while hiring. Even after realizing this misfit its never admitted but both the employees and the managements try to manipulate and rise up any reasons which affects the firm productivity and effectiveness indirectly Pensee Esmat Page 6 1. 2 Problem statement: How can weak Person-Job fit affect the firm culture and efficiency negatively? 1. 3 Purpose of the study: Mainly to generate more knowledge and understanding of the weak PersonJob fit phenomena and to build theories based on its results. We need to show in this esearch the strong effect of the proper Person-Job fit and its support in managing the personal expectations and the company targets and plans following its own strategy. Human capital is one of the company assets which requires efforts to maximize its benefits by enhancing the relation between the personal and his Job duties trying to attract his attention, loyalty, love and extreme devotion which positively affects the company internal culture and external image, moreover supports in increasing its success (more market share, high profits, minimum turn over, high competences. We will write a custom essay sample on Job Fit or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page . tc). . 4 Research Questions What are the main reasons for positions misfit? What are the main consequences of this phenomenon? How to avoid its occurrence and lower its consequences? 1. 5 Theoretical framework: page 7 None matched caliber And / or Less efficiency Lower production Non clear Job profile Improper internal culture Negative external image Fig 1. 1 Theoratical framework Page 8 22. 1 Chapter 2: Literature Review Introduction: The Person-Job fit consequences problem will be highlighted and analyzed via previous efforts done by other researchers and by studying and surveying existing ases. Most of the previous researches focused on the Job satisfaction reasons and its strong relation with the caliber fitness to the dedicated and assigned Job description. In addition to the negative effect on the organization productivity and effectiveness. Some other researches focused on how to optimize personal Job fit to their existing position or use Job rotation and position transfer for the sake of organization development. 2. 2 Terminologies definitions: Person Job fit involves the measurement of the information about a candidates suitability for the tasks that are equired for successful performance of a specific Job. It includes things such as a candidates specific skills, their levels of knowledge about specific subject matter, and their cognitive abilities. Person Organization fit is the congruence of an individuals beliefs and values with the culture, norms, and values of an organization. Job Satisfaction, it means the employee and employer Page 9 satisfaction mutually, each gives and take what is expected. Organization required to produce it. Performance, Accomplishment of a given task measured against preset standards of accuracy, completeness, cost, and speed. KPI (Key Performance Indicators) KPIs are figures and standards that show the progress (or lack of it) toward realizing the firms objectives or strategic plans by monitoring activities which (if not properly performed) would likely cause severe losses or outright failure. Phenomena, An occurrence, circumstance, or fact that is perceptible by the senses. Vocational satisfaction, Job satisfaction. 2. 3 Person-Job fit and its relation with Job satisfaction: It had been proven via many studies that Person-Job fit affects the person Job satisfaction. Job satisfaction provides a measure of Job-specific ffect, whereas career satisfaction represents an individuals feelings of satisfaction or dissatisfaction with an entire career. Our usage of the term _career follows Hall (1976, 4), viewing a career as the entirety of _work-related experiences and activities over the span of a persons life. Holland (1996) argued that vocational satisfaction, stability and achievement depend on the congruence between ones personality and the environment in Pensee Esmat Page 10 which one works. Fit or congruence may be realized when the behavioral expectations of a work role synchronize with the behavioral inclinations of a articular personality type. If, for example, an extraverted individual finds outlets for his/her expressive nature in the customer contact aspects of sales work, _congruence, as defined by Holland, has been achieved. The Holland model had established that personality is the single most important factor in Job choice, Job satisfaction and long term career success.